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Things your logo designer should give you (a checklist)
When you're choosing a graphic designer to help you create a logo/brand or refresh your existing one, use this checklist: IS THE DESIGNER...
Amanda Paterson
Apr 1, 20203 min read


Does Good Design Actually Result in More Profit?
Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design,...
Amanda Paterson
Jan 7, 20191 min read


How to Infuse the Entrepreneurial Spirit Into Your Company - No Matter How Big
So, you want to improve your company culture. Shaking things up and creating a culture of entrepreneurship and passion may be challenging...
Amanda Paterson
Nov 28, 20182 min read


Explaining Value When Your Customer Wants the Cheapest Option
RANT ALERT: Today, someone asked me abruptly “Why do YOU charge so much, when I can get the same thing from ‘The-Other Company’?”. My...
Amanda Paterson
Oct 19, 20182 min read


Spaghetti Dish Marketing
Crusty spaghetti dishes. We've all been there. We went to bed without doing last night's dishes - and now our plates are covered in dry,...
Amanda Paterson
Aug 2, 20181 min read


Google's 8 Principles of Innovation - PART DEUX
So many of my clients want to set themselves apart from the competition, yet I've had several say "We're just not that different." Google...
Amanda Paterson
Feb 6, 20182 min read
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